MEDIAcon 2025: Marketing Tomorrow at the FH St. Pölten
We are pleased to have supported MEDIAcon 2025
To mark the 10th anniversary of MEDIAcon, the annual specialist event at St. Pölten University of Applied Sciences presented in-depth insights into future-oriented marketing strategies under the motto "Marketing Tomorrow". MEDIAcon was launched as part of the Digital Marketing & Communication master's program and is organized annually by students with a focus on event and live marketing.
On February 12, 2025, around 60 participants gathered to learn from three industry experts and discuss the key topics of sustainability, artificial intelligence and data-driven marketing. Florian Schleicher, renowned marketing strategist for sustainability, emphasized the importance of emotions in sustainable marketing in his keynote speech. He explained how brands can use emotions in a targeted manner to bridge the so-called value-action gap and showed best practices such as Patagonia and "Too Good To Go".
Jens Windel, leading expert in AI communication, demonstrated the versatile applications of artificial intelligence in marketing. He explained how AI can not only automate processes but also optimize brand strategies - from identifying relevant language patterns to emotional brand communication. He emphasized the need to take ethical and regulatory frameworks into account.
Jenny Kuen, performance marketing expert at Lead Engine, highlighted the relevance of data-driven marketing strategies. With her many years of experience in the media and digital industry, she optimizes advertising strategies on platforms such as Google, Facebook, LinkedIn and Pinterest. Her practical approach showed how data-based analyses, CRM systems and marketing automation can be used to precisely control campaigns and sustainably increase conversion rates.
The event was moderated by alumnae Anna Mühlburger and Lea Wall, who provided an entertaining and informative event with their in-depth specialist knowledge and professional presentation. The event was supported by numerous partners and sponsors, including Sparkasse Niederösterreich Mitte West, Easy Spices, Fuxsteiner, Naku and Unverschwendet. A special highlight was the raffle of goodie boxes from the sponsors among the participants.
Over the last ten years, MEDIAcon has established itself as an important platform for the exchange between science and practice within the communications industry. Organized by a dedicated team of students, this year's event once again offered valuable insights into the latest trends and innovations in marketing.
Further information about MEDIAcon can be found here. You can find out more about events where NaKu was represented here.
FAQ – Frequently asked questions about MEDIAcon in St. Pölten
What was MEDIAcon 2025 at St. Pölten University of Applied Sciences about?
MEDIAcon 2025 was a trade event under the motto "Marketing Tomorrow," offering in-depth insights into future-oriented marketing strategies for its 10th anniversary. Organized by students of the Master's program in Digital Marketing & Communication, the event focused on sustainability, artificial intelligence, and data-driven marketing.
What role did NaKu play in the event?
NaKu was one of the partners and sponsors of MEDIAcon 2025.
